Word: word-of-mouth
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...trimmed down from a high of 200 lbs. to 165 lbs. while reading some 300 diet books, the 5 ft. 8 in. Montignac decided to write his own. Targeting his fellow expense- account-habitues, he titled his book Dine Out and Lose Weight and published it himself. Its word-of-mouth success -- 500,000 copies sold, without advertising -- led to three sequels, and Montignac was launched...
This year's hosts say they have maintained an informal atmosphere while opening up the parties to all Harvard women. The parties are advertised by word-of-mouth, they...
...COMPOSERS TO EMERGE FROM the collapse of the Soviet Union, the most significant is ALFRED SCHNITTKE. Long a word-of-mouth favorite of emigre artists like violinist Gidon Kremer, Schnittke, 58, has a firm grasp of structure, a masterly hand with orchestration and, most important, a distinctive, expressive voice. A new London/Decca recording of Schnittke's Concerti Grossi Nos. 3 and 4 displays his gifts in full flower. The Third (1985) harks back to Bach in a tour de force of stylistic synthesis, while the 1988 Fourth (which, confusingly, the composer also calls his Symphony No. 5) takes an unfinished...
...past, galleries must rely on word-of-mouth advertising to lure art connoisseurs from Harvard's Fogg or Sackler Museums, artists said...
Logan said the backers publicized the concert through "word-of-mouth...