Word: word-of-mouth
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Once the Dins had promoted the idea, by postering and word-of-mouth, Piedmont actually offered to donate a few round-trip tickets and t-shirts to the cause. But self-styled Stuff Manager Bruce Condit and the others decided that "crap for everyone was better than a few good doorprizes...
...intensive publicity campaign in 40 languages has led about 1.5 million people to file the necessary forms. The INS expects at least 2 million to comply. Says INS Official Virginia Kice: "We're fighting word-of-mouth misinformation. There's still a reluctance to believe that we won't be at the back door waiting to deport them...
...further violence, Pretoria issued the most stringent press restrictions yet, this time properly spelling them out in the Government Gazette. Reporters were prohibited from coming "within sight" of any unrest, security action or restricted gathering. Last week's funeral was thus off limits, forcing journalists to rely on word-of-mouth reports from Soweto...
...infrequent enough to prompt the question why. True, The Good Mother garnered some enthusiastic reviews, and the publisher, evidently sensing a winner, launched a barrage of advertising and publicity. But if this sort of support automatically spelled success, the nation would be crawling with best sellers. Genuine word-of-mouth, pass-along reader enthusiasm cannot be sustained by ads alone. Books that seemingly come out of nowhere to capture wide audiences do so primarily because they offer exactly what a considerable number of people are ready to hear...
...gained in popularity in this, its fourth year. While less than 50 percent of those offered early admission last year came to Cambridge, the great majority of the 556 already accepted attended this year's event because of the well-established reputation of the program, and the word-of-mouth publicity from students who have attended in previous years, says Jackson...