Word: word-of-mouth
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Therein lies the daunting challenge that Amazing Stories faces. Prime-time series attract loyal viewers by their familiarity, not by offering a vagrant astonishment each week. The operative word-of-mouth phrase is "you ought to see," not "you should have seen." Amazing Stories has no continuing characters, tone or stars--not even a regular host, like Hitchcock or Rod Serling. Viewers may prefer to settle in with Angela Lansbury's rumpled caginess in Murder, She Wrote instead of taking a chance with the faceless brilliance of the Spielberg series...
Spring Awakening, the first of the two plays showing at the Loeb's Experimental Theater, has been selling out recently, a trend which cast members attribute to very good word-of-mouth among the summer school and Cambridge residents...
Clara Y. Bingham '85, who is joining Tiedemann's group, learned about Southwestern through Tiedemann, who is an old friend. She describes Southwestern as "a word-of-mouth network within the country," adding that recruiters "seduce you into selling." After attending the sales school in late May. Bingham says her team will be assigned to an area in the West. Every Sunday they will meet for a "pow-wow" to compare experiences and successes Describing Southwestern as a "capitalistic cult." Bingham says she will sell the books "partly for the money and partly for the adventure...
...upstart tennis bats an poach a few quick sets from your weekly partner. Flaunt that ego But hurry, because the word-of-mouth fad has taken off like a Harold Solomon moon ball and soon your opponent will indulge himself with the weapon. Then you and your rival will both be using oversized racquets. Thus, eventually the racquets will neutralize each other and everyone will be serving from zero. But in tennis that means love...
...Committee of Fifteen when he was summoned: "The position of most students at the time was that they were out to get us." Because he did not attend his hearing, Berlow knows little of the committee's internal proceedings. He and other students did, however, know by word-of-mouth the names of those who presented testimony against them. Deans were not the only ones. "A number of students were known to be informants," Berlow says...