Word: word-of-mouth
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...committee members chose students whom they believed "had the capability to give out more than $50 without a real problem," Cominsky said. They do not use any financial background records when selecting these seniors, Cominsky said, but choose them by word-of-mouth. "There's nothing from the front office. It's very inexact and subjective...
...Place are young professionals involved in a related field, or working people who just want to help out a little in their extra time, or college students interested in psychology or altruism. While Place has put up posters in subway stations and listed its services in local newspapers, word-of-mouth throughout the last decade has done most to spread the news about Project Place: that it is a good way to help people in need and to learn to counsel effectively. My roommate heard about it from an old roommate of his, and one day took me along...
With the advent of the SAT, Kaplan found his work load too much to handle individually. Word-of-mouth advertising about the feisty tutor had spread to Queens and manhattan. He opened a permanent center in Brooklyn to handle the load, and rented places in the other boroughs in which to teach. His metropolitan area business continued to snowball as he became better known and the standardized tests more important...
...does claim, however, that "thousands have improved their scores," based upon the results that students voluntarily submit. Word-of-mouth advertising comprises 80 per cent of Kaplan's business. But while some people swear by his preparation system, others swear...
Truck Driver Calvin Knapp ran a write-in, word-of-mouth campaign last November for the unpaid job of constable of Michigan's Novi township. He won, but the satisfaction of victory was tempered by a $300 fine for having failed to form the proper committees and to file the right reports. Dave Darsky, who ran a losing race for the Berkley school board, contends that his sole campaign expense was maybe "a little extra dog food" for his poodle Abner, who wore a sandwich board proclaiming VOTE FOR DARSKY. HE'LL WORK LIKE A DOG FOR YOUR...