Word: word-of-mouth
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...funds charge; such loads usually run about $8.50 for each $100 invested. By contrast, a no-load fund charges only a management fee of 50? per $100 or less. The no-loads depend upon newspaper ads that invite potential investors to write or telephone for a prospectus, plus word-of-mouth recommendations...
Publishing companies showed little interest until Ujifusa got the attention of an obscure Boston house called Gambit, Inc., which dropped its spring book list to get the Almanac published. It has become a word-of-mouth bestseller already. In the six weeks before publication date (Feb. 24), 25,000 copies in hard-cover ($12.95) and paperback ($4.95) have already been sold. Apparently there is an audience for political specifics that run the gamut from a district-by-district breakdown of federal spending to a concise catalogue of the nation's top 50 defense contractors and their yearly earnings from...
...questions Kramer fielded were mostly lickspittle stuff. (For the affair was not, it turned out, a bona fide press conference--the Crimson people were the only critics present--self-styled or otherwise.) It was one of the studio-sponsored get-togethers meant to spread word-of-mouth in big college areas. The questioners sounded like job-seekers; as I walked in, a young gentleman kneeling on the floor (there were some scattered chairs) asked: "How do you sell your films?" And Kramer replied that he had a treatment ready whenever he had a saleable package; that he'd recreate...
...claims a membership of 191,000, paying a minimum of $15 per person per annum. Gardner's liberal and determinedly nonpartisan "third force" has a projected budget for its second year of $3,800,000, of which roughly a third is earmarked for membership expansion. Aided by word-of-mouth recruitment, which already accounts for 25% of the organization's new members, the rolls could swell to more than 300,000 by next year. They could also shrink, and in that sense Common Cause faces a continued test. Says Gardner: "Our record is fairly well known...
Smith, 56, gets no pay for his services. He insists that the program is just a hobby: "I get more enjoyment doing this than from bowling." Word-of-mouth recommendations keep the students coming. Smith's charges have included functional illiterates and former convicts, but mostly they are low-paid workers who want to improve themselves. Cleaning men at the Federal Office Building became so fascinated with the classes that some of them signed up and eventually passed their GEDs. Now they have traded in their mops for the badges and higher pay of security guards...