Word: word-of-mouth
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Easing the Pressure. Most residents of the U.S.'s new towns find the environment congenial and become word-of-mouth community advertisers. Particularly attractive to the residents is the fact that property taxes tend to stav relatively stable because the cost of infrastructure has already been calculated. New towns, of course, are by no means free from the problems that afflict urban areas everywhere. Some of Reston's teen-agers have taken to drugs and gone on sprees of vandalism. Residents of new towns outside of Stockholm refer to them as "sleeping cemeteries." Though Britons find that...
...deficient preparation on the part of potential black students--although this has also been a significant factor--than one of locating the black talent that does exist. Most blacks have probably been deterred from applying to Harvard by its prestigious and frightening reputation. A systematic program, supplemented by word-of-mouth, appears to be the only answer...
...entirely clear why the Faculty should ever want to close a portion of a meeting. The idea certainly cannot be to keep what transpires a secret, for word-of-mouth and the CRIMSON's artificial reconstruction of the meeting with Dean Ford's help make the goings-on more or less public property. But assuming the Faculty wants such an option, it should be one the Faculty exercises in special cases rather than a standard which students must repeatedly petition their way around...
...again come due, but the board must try again at the polls for an increase that will allow them to stay open. Meanwhile, Youngstown's cantankerous voters inadvertently helped school systems elsewhere in Ohio. School supporters in Akron won a tax increase by waging a highly effective word-of-mouth campaign with the argument "Let's not become another Youngstown...
Such grooming, combined with care ful selection, has paid off. H.I., which depends on word-of-mouth advertising, is swamped with requests from businessmen and corporations. The London Dai ly hostesses," Telegraph the has German called them magazine Stern "mostest referred to them as der scharmanteste Kundendienst der Welt. And San Francisco Economic Consultant Baldhard G. Falk wrote back that his hostess was "not only an exceptionally charming person of impeccable taste. Most surprisingly, she happens to be the first lady driver with whom I was not afraid, and this means a lot, considering Paris traffic...