Word: word-of-mouth
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...York critics seemed to agree. One called it "vulgar," another said that the show "ought to be 31 centuries distant from Broadway instead of merely 40 blocks away." But others called it "inspired," "a triumph," and "a dream of a musical." For six weeks, the show lived a word-of-mouth existence, until at last it caught on. Now, five months later, it has copped virtually every award the theater has to offer: five Tonys, the New York Drama Critics Circle prize and the Outer Circle Award...
...undergraduate could direct on the main stage unless he had previously directed two shows elsewhere. With competition for the main stage becoming fiercer, the student with the most successful shows is likely to come out on top--and success in this case usually means good reviews and Loeb word-of-mouth on the worth of a production...
Main resistance at first came from housewives, disillusioned by earlier wash-and-wear claims that fell flat. But as word-of-mouth recommendations spread, sales soared across the country. Says Levi Strauss & Co. President Walter Haas Jr., who is selling products on an allotment basis: "The demand is be yond our capacity." Arrow, Manhattan and Van Heusen shirts have converted the majority of their line. On U.S. campuses, undergraduates who proudly used to wear their chinos wrinkled from the local Laundromat are now coming to class well creased. Says one Midwestern college administrator with satisfaction: "Now they...
...Word-of-Mouth. Before introducing the Super Sword, its stainless blade, Wilkinson was a little-known firm that had long been doing a comfortable business in ceremonial swords, bulletproof vests for fearful dictators and statesmen, and fire-detection equipment. It was pinning its future growth on a new line of high quality garden tools, had no desire to excite a battle of blades. But no matter how much it tried to down play its stainless blades and use them only to promote its tools, Wilkinson's blade sales took off in a flurry of word-of-mouth advertising. They...
Altogether brisker, and written with a far more expert journalistic surface, are the stories of Joyce Carol Oates, a 25-year-old Detroit University teacher from upstate New York. Her 14 tales belong to the old, lively tradition of American regionalism and the word-of-mouth folklore of any village. There is a good sense of place and dialect. Perhaps she lacks a touch of the Dawkins magic, but together, the well-worked art of these two women serves as a reminder that if and when the short story dies, it will be a heavy loss...