Word: word-of-mouth
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Critics who had snubbed the opening at Paris' Galerie Alex Gazelles last month yielded to word-of-mouth raves last week and hustled over to smart Rue du Faubourg St. Honoré to join the crowds. Reported Le Figaro's Art Critic André Warnod: "It is amazing to see the prescience which seems to govern all these pictures, still lifes as well as landscapes." Said Les Nouvelles Litteraires: ". . . Prodigious. [The] designs show authority and the palette is astonishingly rich." Said the weekly Carrefour: "Our theorists will find it difficult to explain this phenomenon." The phenomenon was Artist...
...drivers were protesting against a government measure that seemed to thrust at their very livelihood: a steep boost in the police fines they regularly expect and richly deserve. Few had bothered actually to read the new scale of fines, but according to the telejiol, Haiti's famed word-of-mouth communications network, merely sassing a cop could cost $24 instead of the traditional $1. Worse, they heard that a $40 bond was to be required of all drivers. Set against the standard fare of 10?, the new operating costs were plainly prohibitive...
...must have put in 10% of the estimated cost of the project, the builders reported that 1) they had spent $750,000 for architect's fees instead of the $63,000 they actually paid; 2) Gordon owned land valued at $84,725. although he had only a word-of-mouth agreement to get the land "if the negotiation went through"; 3) the entire tract of land was listed at a value of $505,500, although they had actually paid only...
...Budd, Take a Giant Step), but they are the exception rather than the rule. Some plays, which cost as much as $150,000 to bring to Broadway, have closed within a week because of bad reviews. When reviews are mixed, the play is on its own, but sometimes word-of-mouth and "names" can turn it into a hit such as Cole Porter...
...emergence of Scrabble has been volcanic and unexplained. The game began to grow into a national institution last year, when shipments shot from 1,436 sets in the first quarter to 37,000 during the last. Devotees quickly carried their word-of-mouth advertising through the U.S., from the first coteries in New York and the North Side of Chicago. Scrabble clubs have convened all over the country, and potential buyers of sets (cost: $3 apiece) solemnly put their names on long waiting lists. Hostesses serve a Scrabble board along with the after-dinner coffee, and shiny markers with...