Word: word-of-mouth
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...Hutchins joined a fledgling community of primarily unpublished science fiction authors who turned their works into audio recordings and posted them online. The authors released their work in 30 to 45 minute episodes - free of charge. They aggressively marketed their work with the help of word-of-mouth and cross-author promotion. Over time, tens of thousands of listeners downloaded podcasts of Hutchins' 7th Son. By 2007, St. Martin's Press, a division of MacMillan, was intrigued enough by his success and soon Hutchins scored a book deal. He has just co-authored a book in a new series called...
...while you shouldn't expect a J. Crew commercial featuring clips of Malia and Sasha on the Capitol steps, the retailer probably won't sit on this news. Cohen suggests a word-of-mouth guerrilla marketing campaign - for example, a Facebook group promoting the girls in J. Crew that asks users to sign up as fans. "They have to practice the subtle art of selling," says Cohen. "Go out and create a buzz, and just have others do it for you." Chen says J. Crew will most likely send an e-mail to customers in its database - about 22 million...
News of the free burritos depended upon word-of-mouth advertising. During the day the line didn’t get longer than a dozen people out the door, but around dinnertime, the crowd grew substantially...
...services including ID-card access, the emergency blue light system, and emergency alarms. Students were asked to leave the dorms for the night, and were allowed back after the power came back on. Around 9 p.m., Adams House residents were informed of the situation by e-mail and word-of-mouth. But it took the University longer to alert the freshman class, which was spread out at proctor meetings, in dark dorms, parents’ hotel rooms, and elsewhere in Harvard Square. The message to evacuate Yard buildings traveled quickly, and word spread that freshmen should gather for a meeting...
Around 9 p.m., Adams house residents were told by e-mail and word-of-mouth to exit the building immediately, and to go either spend the night in a friend's room or in suites that unaffected Quincy House had opened for blackout refugees...