Word: word-of-mouth
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...fiction book in the country. From the sedate lending libraries of New England to the bustling women's clubs of the West Coast, people are reading and talking about Poet Merton's sensitive, unhappy groping through the litter of modern civilization to find peace at last. Word-of-mouth endorsements are largely responsible for the demand; bookstores are accustomed to coping with those who did not quite catch the title and come in asking for "Seventh Storey Monk" or "Second Storey Mountain." Protestants and Catholics, businessmen and housewives, in 26 weeks since its publication, have zoomed the Mountain...
...will be an eye-opener for many a reader fattened on the journalists' "blood and guts" legend: "Just finished reading the Koran-a good book and interesting." Patton had a keen eye for native customs and methods, wrote knowingly of local architecture, even rated the progress of word-of-mouth rumor in Arab country at 40-60 miles a day. In spite of his regard for the Koran he concluded: "To me it seems certain that the fatalistic teachings of Mohammed and the utter degradation of women is the outstanding cause for the arrested development of the Arab. . . . Here...
Business had never been so good; they were twelve weeks behind orders. The Fisher radio-phonograph had sold mostly by word-of-mouth advertising. The New York Times has repeatedly turned down a Fisher ad which called it the "world's best" machine; last month, surveying the field, FORTUNE said it for Fisher...
...Selznick, Hal Wallis, J. Arthur Rank, RKO. After ten years of cautious experimenting and testing, A.R.I, is equipped with everything from Gallup interviewers to electrical gadgets that measure audience boredom. Its trade lingo glitters with professionalisms: A.P. (Audience Penetration), Want-to-See, Don't-Want-to-See, Word-of-Mouth...
...possible to be more wicked at this sort of thing and at the same time more tasteful by means of pantomime than by word-of-mouth; and when an actor is attending to spoken lines, even good ones (and these are only pretty good), his ability to invent expressive pantomime is almost bound to slacken. There are some rough, funny scenes in A Royal Scandal, especially a long, toast-quaffing, glass-smashing seduction scene between the Empress and the most faithful and willing of subjects. But too much of the humor depends, typically, on your capacity for being amused...