Word: word-of-mouth
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...choreographer has achieved a really distinguished design, ballet dancers hand it down for generations. Choreographers have often experimented with systems of notation (like musical notes) which would allow them to preserve their designs in writing. But, thus far, the preservation of great pieces of choreography has depended on word-of-mouth precept and bodily example passed on from dancer to dancer...
Pastor Hall began his telephone ministry when someone dialed him by mistake. It has been spread by: 1) word-of-mouth recommendation; 2) practical jokers who leave messages for their friends to call his number. Even the latter sometimes get so interested that when the operator asks for another nickel, they put it in. For those others who get mad and tell him to go to the devil, Pastor Hall has a ready reply: "I can't go with you, I'm going the other...
...differences in the characteristics of different planes. "A P39 [Airacobra fighter] will climb like a homesick angel," reads one. "A bt-13 [Vultee trainer] won't." , Officially unmentioned but part & parcel of the safety campaign is a grapevine disciplinary system. The accident-preventers launch a word-of-mouth report that Pilot Joe Doe pulled a pretty dumb one when he groundlooped that P-4O. Presently the gossip reaches Pilot Joe Doe, who feels terrible...
Vaguer was his answer to a more crucial question: What about Congress, which is not subject to censorship? Censor Price classified as "official" the Congressional Record and committee proceedings, but warned against word-of-mouth information from individual Congressmen. (Columnist Frank Kent has suggested that Congressmen's immunity to censorship may put them back into the news spotlight as they have not been for many years...
Later in the day Tahiti's word-of-mouth "coconut radio" carried conflicting rumors that General Brunot had been assassinated, that he had effected some sort of coup, that somewhere among the swaying palms there had been general slaughter...