Word: word-of-mouth
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...logo, and a new strategy, branding it as a hip lifestyle drink that happened to be healthy. With no budget for television or print advertising, the company needed to get everyone else - especially the media - to spread the word, Blum says. So Bionade sponsored hundreds of sporting, cultural and kids' events across Germany. Between word-of-mouth and a flurry of German news reports, sales picked...
Epstein said that increased experience on the part of the student organizers, along with word-of-mouth promotion from last year’s concert, helped push sales skyward...
Other candidates have decided to abstain from campaigning, preferring to take their chances on word-of-mouth support...
...experiences. DVD players, digital projectors and iPods have put the technology of drive-in movies into the hands of anyone with a technological bent. In California, the Santa Cruz Guerilla Drive-In collective has combined a love of movies with a mission to reclaim public space by staging word-of-mouth screenings of films ranging from politically subversive shorts to Dirty Dancing, and it has inspired other guerrilla-flick efforts in Portland, Me., and West Chester, Pa. In Berkeley, Calif., Web developer Bryan Kennedy turned his car into a mobile movie unit, a sort of drive-in that actually drives...
Since their show is a “word-of-mouth type of thing,” according to Rios, the listeners are often “as knowledgeable as the people who are in the department,” meaning other DJs, musicians, and students from the Boston area...