Word: worde
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Dates: during 1960-1969
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...Word. White House telegrams went to all directors of all steel companies, and the Federal Trade Commission briefly threatened to open an investigation. Over the weekend, the heads of three big defense suppliers-Bethlehem's Martin, C. William Verity of Armco and Thomas Patton of Republic -were summoned to Washington for talks with Navy Secretary Paul Ignatius. Before long, their companies were issuing statements that across-the-board did not actually include shell steel, bomb casings, barbed wire and other military items. Defense, for its part, quickly claimed victory...
...Steel had led off the price increases with a modest change in one item, tin plate, and the President publicly approved the "selective" move. When it came time to move again last week, U.S. Steel was as polite as its competitors had been imprudent. Cannily using the key word, it announced increases on "selected" products. All told, they covered 63% of the industry's output, included such important items as hot and cold rolled sheet, which is heavily used in the auto and appliance industries...
Neatly lettered in yellow across a new airstrip that opened last week at New York's La Guardia Airport gleams the word STOL, an acronym for short takeoff and landing. La Guardia's STOLPORT, as the 1,095-ft. runway has already been dubbed, is first of its kind in the U.S. to offer commercial airplanes those desirable qualities...
Dizzying Array. Legend has it that Sears wrote every single word of the copy that described the dizzying array of 6,000 articles listed in the book. Alternating between soft sell and hard, occasionally combining both, his exhortatory prose provides an intriguing contrast with today's merchandising methods. S. J. Perelman, in his introductory essay, even professes to see a touch of malevolence in Sears' flat statement: "Our boot and shoe department is admirable. If we can't suit you in quality and price, there is no use in looking further...
...shipped supplies to isolated French units during the Indochina War, was working for a small European airline. He stopped over at Lisbon in May, and saw some Lockheed Constellations parked in a guarded portion of the airport there. "I knew what they were," he laughs, "In our business word gets around." Word had also reached him of the $1500 per trip salary for pilots ($1000 for flight engineers) and after a few inquiries, he joined the Biafran airlift as a flight engineer...