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Word: worde (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Thursday. The set goes black again, but this time we see the word Talk...

Author: /time Magazine | Title: Television: . . . And Now a Word about Commercials | 7/12/1968 | See Source »

...extraordinary lengths in trying to determine whether the result of all their effort is effective or not. Prior to launching a commercial, agencies screen it before test audiences and run a series of checks and quintuple checks that are as elaborate as those for a space shot. Lie detectors, word association, sentence completion and the Minnesota Multiphasic Personality Inventory are among a few of the methods used. Foote, Cone & Belding lugs rearview projectors to homes to get verdicts. Kenyon & Eckhardt plays TAG (Target Attitudinal Group), a method of extensive indirect questioning...

Author: /time Magazine | Title: Television: . . . And Now a Word about Commercials | 7/12/1968 | See Source »

...frankly Utopian. He calls it "The Freberg Part-Time Television Plan: A Startling but Perfectly Reasonable Proposal for the De-escalation of Television in a Free Society, Mass Media-wise." The plan calls for a week like this: Monday. Television as usual. Tuesday. The set goes black, but one word shines in the center of the screen: Read...

Author: /time Magazine | Title: Television: SPITBALLING WITH FLAIR | 7/12/1968 | See Source »

Wednesday. Television as usual. Thursday. The set goes black again, but this time we see the word Talk! Friday. Television as usual. Saturday. The words Unsupervised Activity...

Author: /time Magazine | Title: Television: SPITBALLING WITH FLAIR | 7/12/1968 | See Source »

Lindbergh wired tiny Ryan Airlines, Inc. in February 1927. The answer was yes, and Hall, Ryan's only engineer, was as good as his word, producing in 60 days the single-engined craft that Lindy flew 3,610 miles across the Atlantic and into the history books. Died. Francis Cardinal Brennan, 74, Pennsylvania Irishman who rose to the highest Vatican post ever held by an American; of a heart attack; in Philadelphia. A brilliant canon lawyer, Brennan in 1940 was the first American appointed to the Sacred Rota, Roman Catholicism's court of last appeal in marriage...

Author: /time Magazine | Title: Milestones: Jul. 12, 1968 | 7/12/1968 | See Source »

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