Word: worde
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Dates: during 1960-1969
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...also, inevitably, bruised many clerical feelings. "Benelli is a Tuscan," said one Vatican critic. "He has inherited traditional Tuscan pigheadedness. He is ruthless." Not everyone is intimidated. Not knowing that the Pope had asked Archbishop Michael Gonzi of Malta, then 82, to stay on in office, Benelli sent word asking the prelate to vacate his see within two weeks. Gonzi stormed to Rome. "You've been a bishop two years," he said indignantly when Benelli finally received him. "I've been a bishop for 44 years, and you want to throw me out in two weeks!" Gonzi...
Hidden Code. Can it be that the proverb-literally, "before the word"-provides a clue to the common denominator of all human thought? This possibility has been raised by George B. Milner, 50, a linguist at the University of London's School of Oriental and African Studies. Many anthropologists and linguists have long suspected that the human mind obeys a hidden code-just as the computer follows instructions programmed into it before it begins to "think." In an article for Britain's New Society magazine, Milner contends that the proverb may stand breathtakingly near to the source...
Madison Avenue is certainly not tired of that famous three-letter word, SEX, but it is increasingly captivated by a four-letter word, LOVE. That is the name of a new line of cosmetics that has been brought out by Menley & James, a subsidiary of Smith Kline & French Laboratories. Love was in splashy four-page ads in almost every leading woman's magazine (Vogue, Redbook, Cosmopolitan) and in regional editions of LIFE. At a time when advertising is bolder and nuder than ever, the multimillion-dollar campaign leaves little to the imagination...
Turning Purple. The campaign is the Love child of the Wells, Rich, Greene agency. President Mary Wells Lawrence and her staff not only wrote the copy but helped design the packaging and watched over most other stages of marketing for the Philadelphia manufacturer. The word love, says Mary Lawrence, was selected because "it will be as nice a word in 1980 as it is today." Of Love's new lipstick, she says: "They turned purple in Philadelphia when we thought of the word Lovesticks...
Although the last word on this robust, casually served novel about the Mafia should come from the voluble Joe Valachi, the moral will be evident to a jaywalker: The Family That Preys Together Stays Together...