Word: worded
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Dates: during 1940-1949
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Finally, last month, the American Society for Testing Materials (6,300 members representing producers, sellers, users) recommended a new name - estron - for the acetate fabric. FTC said nothing doing. Fed up, Tennessee Eastman Corp., No. 2 in the industry, last week announced that it would use the word estron anyway-and FTC could go to court about...
Free or Strings? The second skirmish was over the word free, which FTC six months ago ruled out of ads if there were any strings at all to the offer. Last fortnight, FTC accused the Book-of-the-Month Club, the Literary Guild of America and four other book publishers of "false, misleading and deceptive" advertising because they offered "free" books to anyone who subscribed. Also wrong, charged FTC, were such terms as "bonus books'" and ''book dividends...
...conditions in un-deceptive terms. The book men, given 20 days to answer the charges in court, lost no time in speaking their minds out of court. Said one book club official: "Perfect nonsense." In the Literary Guild's full-page ads this week, the most prominent word in the copy, in black, inch-high capitals, was FREE...
...Sharp and packing an allowance of $5,000 or more a month. In Brussels, Hughes took a fling at roulette. Playing only red or black, he ran a stake of $10 up to $10,000, lost it all on one spin of the wheel, left the table without a word...
...classes: 1) the established celebrities-Billy Dove, Lana Turner, Linda Darnell, Bette Davis, Gloria Baker, Ruth Moffett, et al.-with whom he was seen in public; and 2) the young, eager and not too prudish unknowns with whom he was almost never seen in public. Hughes has a harsh word for the latter: he calls them "crows." But even from them he fears a rebuff. It is part of Meyer's job to see that the green light is up before Hughes ever appears on the scene...