Word: worded
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Dates: during 1980-1989
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Vabadus! Vabadus! Vabadus! With interlocking hands held high, Estonians joined together in lines four and six deep in Tallinn to chant a single word: "Freedom!" The invocation was echoed last week all along a human chain, formed by an estimated 2 million people, that stretched from the Estonian capital of Tallinn across Latvia and into neighboring Lithuania to end at Gediminas Tower in Vilnius, some 400 miles from the starting point...
...this world of the endless campaign, pretty soon no candidate anywhere will ever again risk uttering an impromptu thought in public. For a hefty fee, U.S. advisers will market-test every word and gesture to achieve the proper level of dynamic blandness. And since media consultants tend to recycle endlessly any technique that works, it is easy to envision future political spots that begin, "It's morning again in Poland." But equally disturbing is the way that during the 1980s, the political handlers have wrung the last droplets of spontaneity out of U.S. politics, as passion and ideology have become...
James Baker and Dick Cheney loaded their tents, sleeping bags and fly rods onto packhorses last week and trekked into the Rockies for five days of trout fishing. Before they left Washington, they made sure the word was out among their colleagues: a Secretary of State and a Secretary of Defense who can go camping together in the high country of Wyoming can deliberate -- and even disagree -- along the banks of the Potomac without tearing an Administration apart...
Early on, Hitler had a central insight: "All epoch-making revolutionary events have been produced not by the written but by the spoken word." He concentrated on an inflammatory speaking style flashing with dramatic gestures and catch phrases: "Germany, awake!" He ingeniously added a series of symbols that caught the national imagination. The most powerful was the Hakenkreuz (hooked cross), set in a circle and inscribed on a banner. "In red," he proclaimed, "we see the social idea of the movement, in white the nationalist idea, in the swastika the mission of the struggle for the victory of the Aryan...
...customers. Over the years, the surveys have earned "several millions," admits Zagat, whose possible future projects include a theater survey, a restaurant guide for kids, a telephone-access national data bank of restaurant information. And what about, um, Paris? "We may do other places," he says, "but the no word is for France." Breathe easy, Michelin, at least your home turf is safe...