Word: worded
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Dates: during 1990-1999
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...word 'community' is nice and it's something we've thrown around a lot this semester," said Redmond, who is a Crimson editor. "But we really need to start talking about substantive leadership [and] the things students talk about on campus...
...creation of the name Sony highlights Morita's intuition and determination to communicate globally. He wanted a name recognizable everywhere: creative, Roman letters, short and catchy. Morita and Ibuka pored over dictionaries and found the word sonus, which in Latin means sound. In addition, the word sonny was part of the pop vernacular in America at the time, and they thought it suggested a company made up of young people with abundant energy. The combination of the two formed Sony...
...view of growth. He then redefined the term global for a company that was already seemingly everywhere. By 1997 he pushed Coke's overseas profits up to nearly 80% of total earnings, from 65%. This global view was reflected in people too. Goizueta gave real meaning to the word diversity, developing a multinational talent pool. He also became an avid disciple of the idea of economic value creation--a gauge of success that eliminates accounting gimmicks. He used it to create more value in less time than almost anyone else...
...this, however, was a mere preamble to what would be the zenith of Moran's career: his plan to fly midgets (his word) on kites over Central Park, bearing an advertisement for a Moran client. Moran managed to hire a crew and repaired to Central Park for lift-off, his kite handlers and the undersize pilots sporting snappy uniforms and caps saying MORAN AERIAL ADVERTISING SERVICE. The day was fine, the winds conducive. But as the crew was in the process of getting the first pilot airborne, the authorities intervened. A cop asked Moran if he had a permit. Moran...
ZIPPER Invented in 1913 by Swedish immigrant Gideon Sundback at Universal Fastener Co. in Pennsylvania. B.F. Goodrich first used the word to refer to a fastener on a pair of its galoshes; it was not used in clothes until the 1930s. By 1941 zippers beat the pants off buttons in the Battle...