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...turns Blomkamp, the 29-year-old from Johannesburg, into the new prince of a town 10,000 miles away. Hollywood loves a guy who makes a smart, popular movie that in three days earns considerably more than its skimpy $30 million budget. Already the town is whispering its favorite word - franchise - in Blomkamp's ear. District 10 cannot be far behind. (Read TIME's interview with Neill Blomkamp...
Internet marketing doesn't always work - remember three years ago, when Snakes on a Plane was predicted to be a smash because of all the fanboy chat, then crashed on arrival? - but it can help spread the word for a film that has other elements, like thrills and ugly aliens. And when, like District 9, it's a damn fine movie...
...climbing partner, Alvaro Novellón, left Pérez with supplies and went for help. But a combination of bureaucracy, complicated logistics and poor weather impeded search efforts, and it wasn't until Aug. 14, a full six days after the pair's climbing club first received word of the accident, that a rescue operation began. Two days later, the rescue attempt was called off due to bad weather and the difficulties involved in climbing an almost unclimbable mountain in the hopes of finding Pérez alive...
...lion's den but somehow tamed the beasts. As lonely truckers pulled into the parking lot, protesters met them waving signs that threatened, "Think Again or We Report." They vowed to send the tag numbers of porn-purchasing drivers to corporate employers. Wal-Mart soon put out the word to its drivers to steer clear. (See TIME's archive: Eisenhower in Abilene...
...Sept. 5 - the first annual International Vulture Awareness Day - zoos and bird societies around the globe will sponsor educational tours and flight demonstrations to get the word out about the plight of the vultures. Unlike blue whales, polar bears and other beloved species in danger of extinction, it may be harder to rally folks to save these prickly feathered birds with bumpy, bald heads, portly physiques and a tendency to be knee-deep in rotting flesh. "People look at vultures and see an ugly bird," Aversa says. "We will try to change attitudes and raise awareness of these scavengers...