Word: wording
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Dates: during 1990-1999
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...Beck" is a magic word. Beck, beck bananna-nanna pho pheck; Beck. The Pied Piper of post-grunge white boys everywhere, Beck Hansen leads us away from the dying city of Rock playing a tune of satire and pastiche. On Midnite Vultures, he eviscerates hip-hop, R&B and even Kraftwerk of their souls, piling the resultant carrion into a tower of intoxicating formal juxtaposition, and finally infuses these styles with his own pink-pants voice. Who would need anything more...
...lack of a regular vocalist. After all, how many rock bands can you name that don't have a singer? In keeping with this idea of unconventionality, the band somehow managed to play a sterling, albeit too-short, set and escape the stage without uttering a single word. This disrespect for the traditional protocol of the rock band concert goes a long way towards explaining why Death In Vegas' music, both recorded and live, is as good as it is: the band just doesn't care what you think and is all the better...
...Jersey. Broadview's "New York" office is actually in Fort Lee, N.J.--not exactly Wall Street. One analyst tells me later that "it's nice to be in a suburban area. It has its advantages--it makes a more relaxed attitude at work." "Relaxed" isn't the first word that springs to mind, though. The office is in a bland white building overlooking the interstate on one side and a busy street lined with fast-food restaurants on another. At least the view of Manhattan is magnificent--as Shemmer leads me on a tour of the office I take...
...Shemmer already has a list of potential targets this morning, compiled from every possible source--ads, word-of-mouth from friends, industry newsletters, random searches on the Web, even advice from competitors. Creativity pays off. One analyst hunts down computer science majors at MIT to find out where graduates are headed. As we browse one start-up's Web site, Shemmer notices that its on-line customer response forms are maintained by a company he's never heard of. That company immediately goes on the list...
According to her theory, when children first learn to read, they are reading simply to learn, focusing on "decoding" one word at a time...