Word: wording
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...When demand exceeds supply, it's great for word of mouth but lousy for business. So to secure 3-D screens for their product, some studio bosses have been playing old-fashioned hardball. The week before How to Train Your Dragon opened, the Los Angeles Times reported that "Paramount Pictures is telling theaters that if they don't show the upcoming DreamWorks-produced Dragon on a 3-D screen, then it will withhold from the theater a 2-D version of the movie to play instead ... Many multiplexes only have a single 3-D screen, so not having a conventional...
...Ross put the word out about the upcoming screening through her local Autism Society chapter. "We didn't know if we'd have an empty auditorium," says Harris. "We had 300 seats, and we had to turn people away. I knew we were on to something...
...says. "I really do. Genuinely profound." That rings a bell. "I've heard it said that this is the device for you," I reply. "The one that will change everything." "When people see how immersive the experience is," Jobs says, "how directly you engage with it ... the only word is magical." (See a roundup of iPad content prices at Techland.com...
...There is only one word to describe Caitlin,” says Cathy Sarubbi. “Miracle...
...short argument and her insistence that “the Z could stand for Zachary,” I pulled out a secondary ID to confirm my story and was sent on my way (the TSA ID-checker at security signed off on my boarding pass without a word...