Word: wording
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...while you shouldn't expect a J. Crew commercial featuring clips of Malia and Sasha on the Capitol steps, the retailer probably won't sit on this news. Cohen suggests a word-of-mouth guerrilla marketing campaign - for example, a Facebook group promoting the girls in J. Crew that asks users to sign up as fans. "They have to practice the subtle art of selling," says Cohen. "Go out and create a buzz, and just have others do it for you." Chen says J. Crew will most likely send an e-mail to customers in its database - about 22 million...
...much hate mail did you get? Let me be a little more honest in the word choice there. People felt very strongly and chose sides, and most of the hate mail...
What, then, are the criteria for a planet? In our exhibits, we abandoned the word planet as a useful word completely. We don't organize by planet status. We organize by what objects look like compared to what other objects look like. So we look at the family photo of the solar system, and in it, you have the sun, which obviously is its own thing. Then you have the terrestrials - Mercury, Venus, Earth and Mars, all small, all rocky, all dense. Then you have the asteroid belt - craggy chunks of rock and metal - orbiting between Mars and Jupiter. Tens...
...wife call out words, concepts, phrases that relate to the universe, and I stared in the mirror, and I delivered two or three sentences on each topic, in rapid fire. For each word, I would come up with two or three sentences that were informative, interesting and at best a little bit fun to listen to. I worked it. Then on the next interview, I handed them a sound bite. I essentially trained myself in sound bites. They can't edit it; they don't need to edit it. It's self-contained. You just slot it right...
...true: saying you were a self-published author used to be like saying you were a self-taught brain surgeon. But over the past couple of years, vanity publishing has become practically respectable. As the technical challenges have decreased--you can turn a Word document on your hard drive into a self-published novel on Amazon's Kindle store in about five minutes--so has the stigma. Giga-selling fantasist Christopher Paolini started as a self-published author. After Brunonia Barry self-published her novel The Lace Reader in 2007, William Morrow picked it up and gave...