Word: wording
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...derision. Why, the armchair analysts wonder, would Microsoft turn to a guy who was a hit as recently as, er, 1998? (And who ruled the airwaves for the decade preceding that?) Is Microsoft indeed trying to harken back to a time when Windows was king, Google was a nonsense word and Apple was on the verge of extinction? And doesn't this show that Microsoft is out of touch with today's culture...
...developer Benj Clews, even five words are too many. Users submit four-word film reviews to his FWFR.com site--such as "Tense. Intense. In tents" for The Blair Witch Project and "This is Spaniel Tap" for Best in Show. "It's all about the sheer, honest bluntness the format forces," says Clews. But why four words? "Three words never seemed like quite enough," he says. "Five felt like overkill...
London blogger Devon Dudgeon created Five-Word Reviews to match the length of gushing excerpts in theater ads ("Don't miss! Moving and memorable"). She says micro-writers crave linguistic variety. But not always. "For Jerry Springer: The Opera, I would have liked to include five synonyms for atrocious," she says. Instead, she went with "Hackneyed jokes and ghastly songs...
...than experience them, of how he suddenly -and unconvincingly - started to say he was "angry" about this or that when his consultants told him that Howard Dean's anger about the war in Iraq was hitting home with voters. And then, in the general election, Kerry kept repeating the word strength rather than demonstrating it. Clearly, Obama's consultants have given him similar advice, that he was on the short end of a passion gap - that it was time for emo. A day earlier, he had said wage disparities between genders made his "blood boil...
Obama's banners tout CHANGE WE CAN BELIEVE IN, and this slogan cuts to the heart of the task before him. The key word isn't change, despite what legions of commentators have been saying all year. The key is believe. With gas prices up and home prices down; with Washington impotent to tackle issues like health care, energy and Social Security; with politics mired in a fifty-fifty standoff between two unpopular parties - plenty of Americans are ready to try a new cure. But will they come to believe that this new doctor, this charismatic mystery, this puzzle...