Word: wordings
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Dates: during 1940-1949
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...editorial cost of TIME today (not counting paper, printing, distribution, etc.) is $1.48 a word. In 1923 many newspapers had an average editorial cost of a cent a word; their average is still well under a dime. TIME'S $1.48 is spent (sometimes in vain) in looking for significant facts that make the story "come alive"; in checking up on other news media, and on itself; in finding the event's right place in the procession of events...
...this elaborate and expensive effort? In times past, news has been adequately conveyed for far less than $1.48 a word. When the women met at the well it was enough if one of them said: "Piers is at it again." Everybody knew Piers. Everybody knew whether the statement meant that Piers was experimenting with a new crop called "turnips," or giving money to the poor, or lying drunk in a haystack. The news at the well was not only intelligible, it was adequate...
That is the Newsmagazine's job. TIME'S subtitle contains another important word-Weekly. That is what gives TIME the hours it needs to present the news with sense-making background. That the news in TIME reaches the reader later than newspapers or radio might bring it is an obvious disadvantage to him. Only if its presentation of news is better than the newspaper reports (i.e., sharper in detail, keener in insight, easier to read, understand and remember), can TIME overcome the disadvantage of being "late." When the advantage outweighs the disadvantage, TIME has a value; when...
Matthews may send a story back to a senior editor for further work; he may okay it unchanged. More often, he makes his own changes, fills the margin ' with suggestions, questions and cautionary comments. The copy then goes to the researchers for checking. Charged with verifying every word, they put a dot over each one to signify that they have. Their more important job is to make sure that the story as a whole adds up; sometimes every statement in a story may be true and yet the story as a whole give a false impression. In this process...
...Walking Man? Lots of radio listeners thought that they knew, but nobody had even come close to guessing right-on the air. The point of the contest was to identify the mysterious man who walked past the mike each week, but said not a word...