Word: wordings
(lookup in dictionary)
(lookup stats)
Dates: during 1940-1949
Sort By: most recent first
(reverse)
...Naughty Word. Mosconi and Crane are unmistakably in earnest about their rivalry. But they both work for the same boss, the Brunswick-Balke-Collender Co., largest U.S. manufacturers of billiard and bowling equipment. Brunswick, which has done a lot to make bowling respectable, is now out to do as much for pool. Brunswick is well aware that many of the nation's 32,000 pool halls are only fronts; they are often gambling and bookie joints, or at best, no place for a lady. B-B-C employees are fined $1 every time they say "pool"; they must...
...Postmaster. But one era's highway is apt to be the next era's rut: Ben Hibbs found the magazine freighted with 8,500-word "short" stories, long "bootstrap" opuses on Men Who Made the Grade, a rather-be-right GOPolicy that wasn't confined to the editorial page, an audience that had grown old with Lorimer. Two weeks before Hibbs took over, the price went up to a dime. Hibbs and his 29-year-old managing editor, Robert Fuoss, set out to capture a younger audience with women in some of the seats. (Lorimer...
...liberally boosted his prices (up to $600 for pieces by beginners and $1,500 for old hands). He pays $2,500 for a Norman Rockwell cover, laid out $60,000 for Admiral Halsey's forthcoming memoirs. He banished prettified dog portraits and elaborately styled gag covers, made the word Post stand out on the cover, and the words Saturday-Evening seem almost whispered. (The accent is the same in the radio plugs and the Post's smart promotion ads.) The success stories changed: "Today," Hibbs says, "we'd rather talk about the second mate on a freight...
...trade secret that the big planemakers have been having trouble. But how bad is it? The planemakers last week answered with a single word: "Help...
Despite the years of plugging "nationally advertised" brands, only 12% of the consumers thought that the best way to buy was to purchase a well-advertised brand. They had more confidence in the over-the-counter word of retailers. But they complained that retailers often don't know enough about the goods they sell to speak with authority...