Word: wordly
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Dates: during 1950-1959
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Wine at the Bottom. As the word got around, Chileans themselves started up to Portillo for a crack at its runs, such as the famed Juncal-down a 40° drop, to an iced-over stream and a snow bridge. At the lower stretches, where Chilean ski troopers were training, skiers could count on a swig of fine sparkling wine at the army post...
Until he was 14, squat, jolly, Texas-born Felix Tijerina could not speak a word of English. He was like thousands of other Mexican-American children: his mother taught him to read and write in Spanish only. And had he gone to school, he might still not have learned English. At the time (1920), Texas segregated Mexican-American schoolchildren on the basis of language-a discrimination usually as enduring as skin color. According to the odds, Felix seemed doomed to stagnate behind the language-discrimination barrier for the rest of his life...
Felix was made of sterner stuff. When he went to work as a restaurant bus boy in Houston, he started with the word "catchup," painfully taught himself to speak, read and write excellent English. Today, at 54, Felix Tijerina owns a chain of thriving Texas restaurants, is president of the nationwide League of United Latin American Citizens. But civic-minded Restaurateur Tijerina has not stopped there. In his spare time, busy as a platoon of pedagogues, he has launched an assault on the language barrier. By last week Tijerina had worked out a method that may spread among Spanish-speaking...
...word for the new season is "special." Although it will not be put to the test until the fall programs start in September, its Madison Avenue magic already echoes through the offices of network executives, clacks from the typewriters of network pressagents. Announced NBC last week: more than 200 hours will be devoted to specials, not only haphazard one-shots, but regular weekly series in prime time (total advertising tab: $57 million...
...buoyed up by an oversupply of westerns and private-eye programs, will weigh in with Crosby. Sinatra et al. in some 30 specials. Only apparent problem so far: with one scheduled practically every other night, a "special" may not seem special by season's end. If a new word is needed, the networks can always reach back a few seasons to a quaint, half-forgotten label -"spectacular...