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...Editors at Britain's Collins English Dictionary have added these and 264 other entries to the 30th Anniversary Edition, published Sept. 3. To qualify for inclusion in the esteemed lexicon, a word had to have, over the past two years, six quality citations in Collins' digital corpus, a computerized database that scans 2.5 billion words across a number of print and online resources. (See the best social-networking applications...
...groups) now have terms to describe their colleagues in the environmental movement. They probably know more than one ecotarian (a person who only eats food that has been produced in an environmentally friendly manner) and plenty of carborexics (those obsessed with reducing their carbon footprint). (Read "Hangman, Spare That Word: The English Purge Their Language...
Even with full disclosure, paid tweets carry risks for brands. If it's clear that a company is paying a Twitter user to put in a good word for them, will the message ring true - or reek of desperation? "Oh no," says Tom Aiello, spokesman for Sears Holdings Corp., Kmart's parent company. "A lot of brands have had successful campaigns go through the paid side." Still, brand strategists recommend that companies tread into the Twittersphere lightly. Real word of mouth is much more valuable. "I have urged clients to be very cautious about pay-to-say on Twitter," says...
Chicago and Cincinnati appear to have programs that are working. "It's a science-based approach that works with the community," says Dr. Gary Slutkin, executive director of Ceasefire Chicago. "We don't even use the word 'gang.' We see this as an issue of behavior...
...homicides in the first six months of 2009. Project director S. Gregory Baker says Cincinnati's approach is one in which known violent felons, including those in gangs or under court supervision, are actively counseled by law enforcement representatives with strong anti-violence messages and encouraged to spread the word among their peers in the streets. Afterward, they are put in contact with "street advocates" who counsel them on turning a new leaf. They are also exposed and made to socialize with people who have been victims of violence. (See "Combating Crime...