Word: words
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Dates: during 1930-1939
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...Broadcasters were instructed to pronounce the word "equerry" with the accent on the second syllable, slurring over the k sound. Reason for this, they discovered, was to avoid embarrassing the King, who has trouble with k, usually says e-wary...
Last year Utopian Economist Stuart Chase, having discovered the 16-year-old science of semantics (the study of meanings), rushed off to write a book, The Tyranny of Words, whose point was in substance that if everybody used the right words, all misunderstandings and muddled thinking would evaporate and many of the world's ills would be cured. Last week Stuart Chase was again discovered playing his word game...
...Savings is a 'good' word, tenderly regarded in the folkways. ... If savings are not invested, they become hoardings, or idle money. . . . Investment is a 'good' word. . . . Hoarding is a 'bad' word. . . . Always remember that one context pleases the layman and the other distresses...
...Debt: The other side of an investment is a debt. Debt is a very bad word in the folkways. Yet few people realize that if there were no debts there would be no investments, and nothing to be called capitalism.* It is important to keep debt and investment closely associated throughout these hearings. Otherwise you are going to get stump speeches on the horrors of Government debt and the sublimities of private investment. It is equally in order to talk about the virtues of Government investment and dangers of private debt...
...Spending is a 'bad' word. Avoid it like a copperhead. Talk about Government running expenses and Government plant. Talk about putting the Government budget on a business basis, rather than about triple budgets or capital budgets. If spending must be discussed, always remember that every dollar spent by the Government is usually a dollar of sales on the books of some business man. Keep spending firmly associated with sales, wages, purchasing power-all good words...