Word: wordsmiths
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...Irving in Director Joan Micklin Silver's Crossing Delancey. The star, playing a Manhattan bookstore manager named Isabelle Grossman, is made to look tired and behave with moral myopia. Can't Isabelle see that the European author (Jeroen Krabbe) who courts her is just one more serpent-eyed wordsmith who would flatter a pretty woman's intellect to soften her resolve? Can't she tell that sweet-souled Sam Posner (Peter Riegert), a pickle salesman from the old neighborhood, is the guy for her? Isabelle's Yiddishe grandma (Reizl Bozyk) can tell, in cliches that fall from her lips like...
Speech-writers just don't get enough thanks for what they do. Bob Shrum, the , private wordsmith for the Kennedy family's public utterances, was called in to cobble together something for the convention's Kennedy reunion. He not only wrote John Kennedy Jr.'s introduction of Uncle Ted and Ted's it's-O.K.-to-still-be-a-liberal pep talk, but he also penned the Senator's gracious thank-you for his nephew's gracious introduction...
...midweek the Bush camp brought in former Reagan Wordsmith Peggy Noonan to rewrite his stump speech. The result was a tight, effective assault on the recent lack of congressional leadership, Bush's biggest weapon against Dole. The Vice President scaled back his intimidating Secret Service entourage and toured shopping malls to engage in the "retail politics" required in New Hampshire. Before an audience of retirees in Portsmouth, he pleaded for understanding: "I don't always articulate well, but I always do feel. Nobody believes more strongly." It seemed to work...
With help from Deputy Campaign Manager Joe Trippi, Political Consultant Bob Shrum, 44, an intense and brilliant veteran wordsmith in four presidential campaigns, went to work on a television ad that would bring Gephardt's theme to life. It showed a stern-looking Gephardt promising to force the Koreans to reduce tariffs on American cars, or "they'll soon learn how many Americans will pay $48,000 for a Hyundai." The spot hit the air in Iowa the day after Christmas and grabbed viewers by the collar. "What the TV did was punch through what I'd been saying...
Paradoxically enough, the price of the personal writers is still too high to attract the occasional wordsmith. Predicts Andy Bose, an analyst at the Manhattan-based Link Resources market-research firm: "Personal writers are not going to become mass-market items until prices drop to around $400." But that may not take long. Amstrad recently reduced the price of its model from $799 to $499, and Magnavox is currently offering a $200 rebate on purchases of its $700 Videowriter. If personal writers prove to be like other new products in the fast-paced consumer electronics industry, prices will continue...