Word: wore
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Dates: during 2000-2009
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...world? Well, name one other woman whose dress receives a birthday tribute. In January, the clothing retailer White House Black Market set up a swag suite at the Sundance Film Festival. The company dressed a mannequin with a black-and-white leaf print dress like the one Obama once wore on The View. Mo'Nique, the comedian and actress, recognized the outfit. And since it happened to be the First Lady's birthday, of course it was Mo'Nique's duty to belt out "Happy Birthday," to a mannequin, in a crowded room...
...rush out to buy it? "You know what?" says Mo'Nique. "I'm not sure if they made that dress in my size at the time. But I'm size 14 now, honey, so I might go ahead and get that dress." (See pictures of what Michelle Obama wore in Europe...
...Nique better motor to the store. In spite of the recession, Michelle Obama's outfits are flying off the racks. That $148 dress is still a hot seller at White House Black Market, almost 11 months after Obama wore it on The View. The dress sold out at the 327-store chain within 48 hours of her appearance; later, shoppers were willing to endure a 2½-month waiting list...
...retailer owes more to the First Lady than J. Crew. In October, amid the Sarah Palin $150,000 wardrobe scandal, Obama wore a $340 J. Crew set on the Tonight Show. "Ladies, we know J. Crew," she said to the studio audience. J. Crew's Web traffic shot up 64% the next day, and the yellow blouse, cardigan and skirt she wore on the show sold out immediately. Later she wore a J. Crew camisole, cardigan and pencil skirt in the March 2009 issue of Vogue. A hefty wait-list immediately started for all three fall items...
...Then, in early April, she wore a $298 J. Crew cream hand-beaded cardigan, with a $158 "dazzling dots" pencil skirt, on a visit to a London cancer center with Sarah Brown, wife of British Prime Minister Gordon Brown. The photos shot around the globe. The cardigan sold out on J. Crew's website by 10 a.m. E.T. the same day. Two days later, it was selling for $600 on eBay. The wait-list for the cardigan at J. Crew exceeds 200. "I feel like I'm getting a present every day," says Jenna Lyons, creative director for J. Crew...