Word: worke
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Dates: during 1920-1929
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Because it is delicate rather than garish, scholarly rather than smart, the work of Cleland escapes the casual observer of U. S. advertising pages. But famed was his General Motors series (1924), black and white pictorial decorations for statistics-Labor, Car Sales, Assets, Freight, etc.-drawn with such refinement that they seemed like engravings. Famed also was his Cadillac catalog (1927) in which sleek, pastel-tinted automobiles were pictured in great vaulted salons or beneath the towers of fabulous cities. Most numerous of Cleland's work are borders and title pages in the Renaissance spirit-filigrees of twining tendrils...
...lived as a boy in Manhattan, attended public schools, shone in elocution rather than drawing. At 15 he entered art school as an excuse to be lazy, which he was, until he watched a fellow student draw classical ornament. Then he felt the fascination which determined all his later work. Soon he was designing alphabets, typography, title pages, serving as apprentice to a profane, drunken, expert pressman in a tiny Manhattan printing shop...
...Scribner incident was important, for the friendly clerk was Lewis Hatch, who became a great bibliophile and continued to befriend the young window-gazer. After a number of disastrous printing ventures, Cleland came under the tutelage and iron discipline of able Daniel Berkeley Updike, whose work at Boston's famed Merrymount Press raised the entire level of U. S. printing. The true printer's quiet love for arranging type and ornament has never left him-he still supervises the lettering and printing processes of all his work...
Since Mr. Norman is known to have viewed the cotton crisis with utmost concern, he doubtless asked and received details of Mr. MacDonald's morning's work of mediation. The real subject of the Norman-MacDonald-Lamont conference, however, was the reparations situation at The Hague where fiery Chancellor of the Exchequer Philip Snowden seemed intent on bending or breaking the Young Plan. In making up his mind whether to back Battler Snowden to the limit the Prime Minister must know the attitude of the fiscal powers in Manhattan and London. None could inform him better than Tycoons...
...Forests and Mines. Deliberately the Dictator-King had put off shelving popular Slovene Koroshetz to a moment when the Slovene people as a whole would be applauding Royalty's choice of a Slovene name for the baby Prince. Such a trick is typical of King Alexander, would only work of course on a people as simple as his peasants. Time after time His Majesty has employed the old ruse with success. Notably he waited to proclaim himself Dictator until the onset of a rustic holiday which, for a week every year, renders most of the peasants in Jugoslavia convivially tipsy...