Word: worke
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...number of big banks have launched female mentoring networks, notes Hunt. If part of the problem in a male-dominated environment is that it's more difficult for women to network - grabbing a beer at a sports bar after work may appeal more to one gender than to the other - then deliberately trying to build those bonds might help. Although even that, at this point, is speculation. What's for sure is that "it's not about math or getting your hands dirty," says Hunt. "It's not because these women mistakenly wandered into engineering...
...Jobs likes nothing better than frolicking in the graveyard of other companies' dead products. Digital music players had been around for years before Apple made the iPod. When it comes to finally making the tablet computer work, Apple has a few weapons those other companies don't have. It has world-beating displays. It has plenty of expertise in low-power engineering; the iPad's specs say it can do 10 hours of Web surfing on one charge. More important, to make up for the absence of a keyboard, Apple has its much patented multitouch technology. The attempts of other...
...judge the winner. She tactfully awarded us each first prize. We would have sulked for weeks otherwise. But we both wrote books and scripts on our Macs too; it was the first machine that would make you bounce out of bed in the morning eager to boot up and work. (See the top 10 Apple moments...
...that) was fired from his own company just a year after the Mac's release. In exile he created Pixar Animation Studios and the NeXT computer. His return to Apple in 1997, after it purchased NeXT, is now the stuff of legend. In the design department, Jobs saw the work of a young Briton called Jonathan Ive and asked for a meeting. Ive, underused and ignored for a year, turned up with a resignation letter tucked into the back pocket of his jeans. He left with instructions to unleash his talent. The result was the iMac...
...predict what others will do," Ive says. "We have to concentrate on what we think is right and offer it up." Ive's focus and perfectionism are legendary. Any conversation with him is about hours of work, about refusing to be satisfied until the tiniest things are absolutely right. He's most pleased with what consumers will never notice. He wants them to use the iPad without considering the thousands of decisions and innovations that have gone into what seems a natural and unmediated interaction. "If it works beautifully, it should also work robustly," he says. "It's made...