Word: workmanship
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Dates: during 1970-1979
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...people in the world" because the company's washing machines are so well made that nobody needs to have them repaired. Whirlpool, which also produces washing machines, links craftsmanship to patriotism. Its commercials show inspirational scenes of eagles in flight, while a voice-over intones that pride of workmanship made the nation great. Even the fast-food industry is catching the trend. Wendy's touts the quality of its hamburgers instead of the industry's traditional message of "eat fast and cheap...
...Kemper disaster sent worried architects scurrying back to study their latest designs. There is widespread fear that the reputation of the profession is eroding-and with some reason, according to former AIA President Elmer Botsai. His successful San Francisco firm specializes in correcting other architects' errors. Although workmanship and materials are often faulty, he says, "fundamental design failure" is almost always involved. Echoed one worried AIA conventioneer in Kansas City: "It's like the DC-10. There is public misgiving...
...exposure of this overhanging part of the building probably caused the problem, Joyce said, but B & G is also investigating the possibility that poor workmanship in the removal of fins from the building's side last year had allowed the cold in, he added...
...worn, walked on, slept in, sat upon, munched, drunk, flown, pedaled or driven in 69 countries. His latest coup is an agreement to serve as exclusive consultant to China's embryonic fashion industry. The Parisian may have his haute couture models reproduced in China, where the workmanship is exquisite and cheap, creating a new export trade for the Middle Kingdom. If the contract works out, 10% of Cardin-Cathay will be reserved for sale inside China, which is probably wise, considering the fact that in France even a readymade Cardin frock sells for at least $200, as much...
...Human Factor, Greene's 22nd novel, combines the shadow world of spies and the games they play with a pervasive spiritual malaise. Secret codes and assassination by peanut-mold toxin entice the reader into the author's gloomy inner sanctum. As usual, the workmanship is superb-almost too good. At times the novel reads as if Greene had entered a Graham Greene write-alike contest. The principal character is British Intelligence Agent Maurice Castle-a surname that pointedly suggests the guarded and lonely aspects of both the man's profession and character. The settings include the nondescript...