Word: workouts
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Dates: during 1990-1999
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Kids! Come have a ball! Or 60,000 of them! There's a new type of business franchise that is popping up in shopping malls and neighborhoods across America. At least two nationwide companies are offering pay-per-use indoor playgrounds, which feature toys, games, supervised fun and a workout that doesn't break the family bank...
...Robinson's drive and determination have never been in doubt. A dedicated weight lifter who bulked up from 125 lbs. to more than 200 lbs. in college, he rises at dawn and begins each day with a workout, sometimes following along with a video called Buns of Steel. (Robinson's exercise routine has become the stuff of legend. Business Week reported three years ago that he did 300 sit- ups each morning; FORTUNE said at least 600 in a 1989 story; Vanity Fair put the number last year...
Visconti, a public relations expert, says her electronic workout makes people better prepared for today's tense world. She charges $450 for a four-week series (or $950 for eight weeks) of sessions and seminars with her MindMax system, which aim at bringing customers into their Zones...
...paths to the Zones are many. The MC2 Program, for example, is a goggles-and-head-phones workout coded to match human brain waves. The program in its entirety is a 15-minute experience...
...assistant professor in Nutrition and Media at Boston University's School of Health Sciences, Visconti measures success through pre and post-tests, and cites as proof of her system's effectiveness the relaxation of those who perform the workout. She points to golfer Rocky Thompson, who claimed in The Boston Globe that the light and sound goggles helped him relax for his golf tournaments...