Word: worldly
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When Li Ning first came to the American West, he shocked the world by winning six Olympic medals in gymnastics - three of them gold - during the 1984 Los Angeles Games. Prior to 1984, the People's Republic had never even won an Olympic medal, and Li Ning was China's undisputed star of the L.A. Games, becoming an instant Chinese sports legend...
...company will go toe to toe with Nike, which has aggressively marketed itself in China. But for once, it won't have home-court advantage. Eyes are on the Portland area, also home to Adidas America and Columbia Sportswear, to see if Li Ning can once again surprise the world by taking on American powerhouses in their own backyard and transform Li Ning into one of China's first global consumer brands. (See 10 cool ways to get in shape...
...Ning USA, predicts that as Chinese soft power expands, China's tastes "will become part of the fabric of mainstream culture." Says Li: "When the tide starts to turn, we want to be one of the brands to bring a new, modern China to the rest of the world...
...grand opening, sneaker heads lined up for five hours to be among the first to own a pair of BD Dooms, basketball shoes named after NBA point guard Baron Davis. Jay Li admits they lined up "not because of Li Ning but because we have a world-class basketball shoe." (It probably also helped that Baron Davis himself was in the store giving autographs.) Priced between $99.99 and $149.99, a pair of BD Dooms does not come cheap, but the kicks have at least one high-profile fan. Davis says NBA superstar LeBron James asked him during a game...
...than apply it as planned. The reason: the reform was one conservative voters and legislators alike have derided as leftist. At its heart was a $23 tax on each ton of carbon produced - mainly applied at the gas pump and via heating bills. (See TIME's coverage of the World Energy Technologies Summit...