Word: worldness
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Dates: during 1920-1929
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...Lifebuoy and Pear's all are Lever Bros, soaps, they are not the Lever Bros. soap. Leading Lever Bros, product is Sunlight Soap. The main Lever works are at Port Sunlight on England's Mersey River. Almost unknown in the U. S. is Sunlight, largest selling soap in the world. Not much better known was the late William Hesketh Lever, Lord Leverhulme (1851-1925). Yet he had an excellent claim to the title of World's Greatest Merchant and was certainly in the front rank of the World's Greatest Advertisers. It was also Lever Bros. search for raw materials...
...After some years in his father's business, William Lever decided that the possibilities of expansion were too limited, and, with his brother, James D'Arcy Lever, became a maker and seller of soap alone. He picked out "Sunlight" for his brand name and had it copyrighted throughout the world before he made a single...
...remaining history of Lever Bros., after the establishment of Port Sunlight, is largely the history of expansion through branches. Mr. Lever globe-trotted all over the world. Wherever he traveled he left behind him, in strategic spots, a Lever Bros, branch or a Lever Bros, subsidiary. France, Germany, Switzerland, Canada, the U. S.?even China was not too far distant. In 1906 he tried to arrange a consolidation of leading British soapmakers, but the late great Lord Northcliffe raised such an antitrust turmoil that the project was abandoned. Thereupon Mr. Lever sued Lord Northcliffe and other
...flight. When Commander Dr. Hugo Eckener steamed up New York Harbor last fortnight on an official welcoming tug after getting back to Lakehurst, eager Hearst photographers snapped him and snapped him; eager Hearst editors spread the photographs on flaring Hearst pages in the grand finale of Publisher Hearst's world "scoop" of the flight...
Genius. "Safe & Sane may also mean commonplace, unenterprising," said New York's Joseph Jastrow, speaking again. Few who lead significant lives are hopelessly sane. A genius is a deviate from the normal. In deviation there is hope, strength, unique value. Much of the most important work of the world has been done by men who have paid the penalty for their achievements in terms of their handicaps. Men are more susceptible to neurasthenia than women, women more prone to hysteria...