Word: worldness
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...Pepsi, and to companies around the world, the days when mass-market media is the sole vehicle to reach an audience are officially over. Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its "Pepsi Refresh" initiative. Pepsi plans to give away $20 million in grant money to fund projects in six categories: health, arts and culture, food and shelter, the planet, neighborhoods and education. People can go to the Pepsi website refresheverything.com - which can also be accessed through Facebook and Twitter - to both submit ideas and vote...
...bottom line. Are people going to suddenly start drinking sugary fizz because Pepsi is being philanthropic? It's not like corporate responsibility is suddenly in vogue: show me a Fortune 500 company, and I'll show you why that company insists it's the most generous organization in the world...
...Strategic and International Studies (CSIS), said cyberdefenses are inadequate. "Unless we find a way to use offensive capabilities as part of a deterrence or strategic defense," he said, "we will be unable to defeat these opponents." CSIS also released last week a survey of cybersecurity experts from around the world who "rank the U.S. as the country 'of greatest concern' in the context of foreign cyberattacks, just ahead of China...
...instantaneous nature of cyberattacks that has rendered defenses against them obsolete. Once an enemy finds a chink in U.S. cyberarmor and opts to exploit it, it will be too late for the U.S. to play defense (it takes 300 milliseconds for a keystroke to travel halfway around the world). Far better to be on the prowl for cybertrouble and - with a few keystrokes or by activating secret codes long ago secreted in a prospective foe's computer system - thwart any attack. Cyberdefense "never works" by itself, says the senior Pentagon officer. "There has to be an element of offense...
...Lula has promised to work as hard as possible to ensure his protégé is elected, but the health scare throws a question mark over whether the 64-year-old leader has the stamina to both run the world's ninth biggest economy and stump for Dilma. He was taken into hospital last Wednesday with high blood pressure after spending a grueling day in the harsh sun of Brazil's interior. His doctors said the hypertension was an aberration caused by stress and tiredness, and released him the next morning with a clean bill of health. Still, Lula...