Word: worldtelegram
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...York, says Herald Tribune President Walter Thayer, "three papers are losing a great deal of money." He means the Trib, Telegram and Journal. A combination of television, strong suburban dailies and crippling strikes has drained those papers of readers and advertisers. Circulation of the WorldTelegram has dropped from 448,828 in 1960 to 389,291 today; in the same period, Journal-American circulation slipped from 618,802 to 535,310. The Sunday Trib (circ. 360,876), though it has been praised for its sprightliness, has been unable to make much headway against the powerful Sunday Times, with its impressive circulation...
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