Word: wormald
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...January. The company says it expects to sell about 2,000 Ghosts annually, although Purves says that may not happen until after the recession is over. "It's not at all a frothy environment [right now]," he admits. But analysts say the sales figure is a realistic goal. John Wormald, managing partner of the British automotive consultant Autopolis, says sales of the Ghost could eventually reach 5,000 a year...
...course, the R8 is also more expensive than most Porsches, and Porsche recently became Volkswagen's biggest shareholder. But, says John Wormald, managing partner of consultants Autopolis, because Porsches and the R8 occupy different niches, "they don't cannibalize each other...
...however, it got the product mix right and sales increased - they jumped 18% last year to 226,400. So why is Ford also unloading Land Rover? "I think they're desperate for cash. It's not a good thing when a company sells off a profitable unit," says John Wormald, managing partner at consultant Autopolis. Ford has lost $15.3 billion over the last two years...
...wheels sold only in India. Will luxury car buyers be put off by Jags (the price of Jaguar's latest sports car is more than $64,000) and Land Rovers made by an Indian company that also sells the world's cheapest car? "Not if it's sensitively handled," Wormald says. That means for the foreseeable future, both brands will likely continue to be produced in the U.K., to keep their British-made pedigree intact. Furthermore, the companies said there would not be any "significant changes" to Jaguar or Land Rover employees' terms of employment on completion of the sale...
...sales of all luxury cars in the U.S. are starting to tumble. And the weak dollar doesn't help matters either. So look for Tata to try to open up emerging markets for Jaguar and Land Rover across Asia and Russia. "There's certainly room to do that," Wormald says. "But it will take an awful lot of time and money." Still, as gambles go, Tata's seems more likely to reap the payoff that eluded Ford...