Word: worshipers
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Dates: during 2000-2009
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...While most businesses worship at the altar of youth, Saga realized early on that there's often more money to be made from the mature. Marketers have traditionally shunned older consumers, preferring to aim their pitches at a younger audience it hopes to groom into lifelong customers. But Tim Bull, Saga's group marketing director, says mature consumers are just as eager to buy as youngsters, though they are savvier and more discerning. They are also richer - much richer. "They control 80% of the nation's wealth and they're very happy to spend it," says Fiona Hought, managing director...
...sari, necklace, stuffed paratha, air conditioner, television set or water pump - look no farther than Chandni Chowk. That centuries-old market near old Delhi's famed Red Fort is a crumbling warren of shops, food stalls, shrines, temples and mosques. Indians of varying ethnic and religious hues work and worship alongside each other in grudging harmony, sharing a common language: money...
...author directs similar scrutiny at the failings of ngos ("a business that never turns a profit"), the rise of caste-based parties "and their belligerent, cocky, supremely confident demagogues," and the hypocritical worship of the common man. "We want Oxbridge Indians in our Parliament," a cynical journalist opines. "Who invited the common man - safely eulogized in speeches but otherwise locked away in ugly towns and uglier villages - to speak...
...like the fact that in our small-bore times, we can look back and see rock-jawed men (rarely women, I fear) like Caesar and Mark Antony, heroes who bestride the narrow world like colossi. There's much to be said for hero worship--a lot more, in any event, than for its opposite, which is the cynical assumption (distressingly common among journalists) that nobody but liars ever entered public life. But we can misuse the past too, especially if we look back to what we think was a time of moral clarity and of actions based upon...
...worship overpaid movie stars like Angelina Jolie...