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This news arrives just as many of the cereals with the worst nutrition ratings are being adorned with the food industry's new "Smart Choices" label, a big check mark designed to assure consumers that a product is good for them. The label is being put on hundreds of items, from mayonnaise to ice cream, so why are the Rudd researchers so hopped up about cereal? Because it is more heavily advertised to kids than any other packaged-food category. And because cereals can qualify as "Smart Choices" even if they have 12 g of sugar - that's about three...

Author: /time Magazine | Title: Sweet Spot: How Sugary-Cereal Makers Target Kids | 11/2/2009 | See Source »

...preschoolers (ages 2 to 5) see an average of 507 cereal ads that are designed to appeal to kids. The report also details how sugary-cereal makers are interacting with young consumers online through video games like Lucky Charms Charmed Life and Cinnamon Toast Crunch Swirl. (See the 10 worst video-game movies...

Author: /time Magazine | Title: Sweet Spot: How Sugary-Cereal Makers Target Kids | 11/2/2009 | See Source »

...contributing factor. A study in the July issue of Health Psychology showed that 7-to-11-year-old kids who watched a cartoon peppered with food commercials ate 45% more snacks while viewing the show than did kids who watched the same program without ads. (See the best and worst Super Bowl commercials...

Author: /time Magazine | Title: Sweet Spot: How Sugary-Cereal Makers Target Kids | 11/2/2009 | See Source »

...fourth annual Trojan Sexual Health Report Card, released last week, Harvard lost 37 spots, moving from the nation’s 25th best (worst?) on the list of sex-savvy schools to number 62. The report, which ranks 141 colleges and universities, measures the availability of sexual health resources on campus based on student responses gathered by independent research firm Sperling's BestPlaces. Sperling rates schools in categories like sexual assault programs, availability of contraceptives, and student peer groups...

Author: By Jillian K. Kushner | Title: Sex Smarts...or Lack Thereof | 11/1/2009 | See Source »

...Whopper. As of Oct. 30 Burger King had sold about 10,000 in a little over a week. The first 30 burgers in every store are priced at 777 yen (about $8.55), after which the pricetag doubles to 1,450 yen (about $16). (See the top 10 worst fast food meals...

Author: /time Magazine | Title: Burger King Gives Japan a Seven-Patty Challenge | 10/31/2009 | See Source »

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