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...medication? Or those in which a down-and-out man is suddenly sunny after being prescribed an antidepressant? How much longer will you giggle at that commercial with the warning that you should call a doctor if a certain condition lasts more than four hours? (See the best and worst Super Bowl commercials...

Author: /time Magazine | Title: Are Direct-to-Consumer Drug Ads Doomed? | 2/4/2009 | See Source »

...them out of business. Swallen figures that if the pharmaceutical moratorium were in place last year, magazines as a group would have lost roughly $210 million, or 0.8% of the approximately $25 billion in total ad revenue it took in for the year. And that's using a worst-case scenario in which the FDA kept all new drugs off the ad market for two years. Similarly, television outlets would have lost some $423 million, or 0.7% of its $60 billion in total ad revenue for the year. (See who's who in Obama's White House...

Author: /time Magazine | Title: Are Direct-to-Consumer Drug Ads Doomed? | 2/4/2009 | See Source »

...best and worst Super Bowl commercials...

Author: /time Magazine | Title: Are Direct-to-Consumer Drug Ads Doomed? | 2/4/2009 | See Source »

...stray far from the limelight, Gaddafi marks his 40th year in power on Sept. 1 - a milestone that makes him the third longest serving head of state in the world after King Bhumibol Adulyadej of Thailand and Britain's Queen Elizabeth II. (See a gallery of the worst-dressed world leaders...

Author: /time Magazine | Title: Muammar Gaddafi | 2/3/2009 | See Source »

...best and worst Super Bowl commercials...

Author: /time Magazine | Title: A 10-Year-Old Divorcée Takes Paris | 2/3/2009 | See Source »

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