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...products. Results so far have been reasonably positive, according to the agencies. Dignan of Erasmus says Relentless is Coke's most successful new brand in a decade. The potential reward is worth the risk, says Barnett. If the agency's Fat Pig organic-candy line flops, he says, "the worst thing that could happen is there would be a lot of chocolate for us to eat." That's sugarcoating the prospect of a brand going bust, though. If a lot of agency-created products tank, the old model of fat fees could once again look pretty sweet...
...work? Mardini notes that there have been no reports of heinous attacks on Muslims anywhere in the U.S. "Our worst nightmare has not come true," he says...
Measuring The World's Worst...
...were happy to oblige because Palin is a controversy magnet, attracting devoted fans and bringing out the worst in some critics, drawing sexist insults (an opponent once called her a Spice Girl, she writes) and snooty dismissals (which only boost her outsider image). She has a knack for sound bites, as when she inflamed the health care debate with two words, death panels, on Facebook...
...imports of Chinese tires potentially hurt Goodyear's operations in Ohio because the company had developed a cost structure that uses production in China as a way to maintain its U.S. operations. China threatened to retaliate with tariffs on U.S. chicken parts. If tires and chicken parts are the worst of it, so much for trade wars...