Word: wort
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Dates: during 1970-1979
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Strangely though, the industry is in about as much ferment as the bubbling wort in a brewer's tank. Small and some not so small regional brewers are constantly going under or at best being bought out by healthier competitors. Main reason: they cannot stand the competition of the Big Five: Anheuser-Busch, Jos. Schlitz, Pabst, Coors and Miller. The rivalry keeps industry prices and profit margins so low (3.8% of sales for Anheuser-Busch) that only the best-managed companies can survive. As a result, the five have increased their share of total barrelage from...