Word: worth
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Dates: during 1930-1939
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Foreign nations put up $31,000,000 for buildings alone, sent $100,000,000 worth of exhibits to fill them. This was the first of Whalen's big coups. When he went to Europe he found that all the major nations except Russia belonged to the International Bureau of Expositions. When the Bureau decided on only a limited participation in the fair, President Whalen blandly returned to Manhattan, presently announced that Russia would build a $4,000,000 pavilion. Unwilling to play second fiddle in any swing session of propaganda, the other nations promptly upped their appropriations...
Grover Whalen had no difficulty selling $17,500,000 worth of concessions. But wooing exhibitors was harder work. Nonetheless, he managed to land $30,000,000 worth of entries. When the automobile tycoons hung back, he played General Motors, Ford and Chrysler off against each other so skilfully that he wound up with lavish exhibits from all three. While Heinz held out for a pickle-shaped building, Grover Whalen signed up so many other food exhibitors that Heinz was finally glad to accept half of another, more prosaic building...
...families expect to attend the New York fair and President Whalen estimated that each visitor would spend $56 apiece, a reasonable estimate since Manhattan's nightlife and Manhattan's shops provide more chances to spend money than Chicago's. All told, he foresees a billion dollars worth of business for New York City, which is supposed to swell to $10,000,000,000 before it has spent its force. The fair estimates that the billion will be spent as follows...
Already the fair has brought much new business to New York. The Hotel Astor, partly in anticipation of fair-increased business, spent $1,500,000 on new elevators, air conditioning, etc. Property owners along Queens Boulevard built $90,000,000 worth of dwellings. The fourth largest suspension bridge in the world (across the East River at Whitestone), an $18,000,000 project, will be opened day before the fair. North Beach airport near the fair was rebuilt at a cost...
Already the fair's business stimulus has spread far beyond Manhattan. Washington is sprucing up for an expected 5,000,000 more summer visitors than usual. The $100,000.000 worth of materials used in building the fair have come from every corner of the U. S. Labor has benefited by some 96,000,000 man-hours. American Express Co. reports an 8 to 10% increase in export and import freight due to the fair. Railroads, airlines, busses joyously await "the greatest travel movement in history...