Word: worth
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Dates: during 1950-1959
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...symbol of the human soul." Any resemblance between Miltown and a chrysalis, doctors agreed, was confined to Dali's fancy. Still, the word chrysalis is derived from the Greek for gold, and no matter how untranquilizing Dali's work might be, as an attention-getter it was worth its weight in gold to Miltown...
Wall Street glumly estimated a float of $100 million to $150 million worth of unsold high-grade bonds in dealers' hands, with another $500 million worth of new bonds scheduled for offering within the next three weeks. The market was so saturated that Standard Oil of California decided to withdraw a planned $150 million offering because the underwriters' suggested price was too high. A $20 million issue by Pacific Power & Light Co. was tough to sell even with a yield of 4.35%. Moreover, when two syndicates that had been supporting the AA-rated issues of Illinois Power...
...hottest form of advertising promotion is the giveaway. This year U.S. businesses will hand out $16 million worth of appliances, cars, cameras and bric-a-brac on 22 network shows seen by most of the nation's 43 million TV homes, and 250 local radio and TV programs. So popular are the shows that this week CBS and NBC each will add three new TV giveaway programs. NBC and ABC will start two more later in July...
Giveaway games are probably the cheapest form of TV publicity, since the manufacturer swaps merchandise-often low-priced items-for screen time. Ohio's Tappan Co. gives away $230,000 worth of ranges yearly, figures a giveaway plug costs only .0042? per 1,000 viewers, far less than a regular TV commercial. But there is hot debate over how many sales are actually created by the giveaways. Says Bell & Howell, which passes out $17,000 worth of movie projectors a year, mostly on This Is Your Life: "We like the idea, but we find it hard to determine...
What Sells? Ronson Corp. hands out about $150,000 worth of lighters and shavers yearly on TV, figures it gets about $600,000 worth of screen time, which it feels ultimately boosts sales just as regular TV commercials do. Longines-Wittnauer believes that awarding its watches on TV greatly enhances their value: "People may not rush right out and buy, but over the year it pays off." RCA Victor, Polaroid Corp. and Ford's Lincoln-Mercury found that traffic jumped appreciably in their showrooms and stores after a single showing on NBC's The Price Is Right...