Word: worth
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Dates: during 1950-1959
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...travel with him. Their morals may be suspect, their sincerity and devotion superficial, their sanity questionable. But as representatives of a small, yet persistent minority opinion in America and as symbols of age-old hatreds they are more than amusing, far less than frightening. Wang and his crew are worth remembering, if only as a proof that there are people like that...
...heady year, the industry made 34,568 aircraft, seven years' normal production, and collapsed the market. Sport flying proved too expensive, and touring by plane found little appeal. By 1948 production was down to 7,039 planes; three years later it was hedgehopping, with only 2,279 units worth $14 million. Many companies went broke. Many others turned to outside lines-farm machinery, industrial tools, even pie plates-to survive...
Companies are discovering that one executive on wings is often worth three at a desk. The time alone that a $100-a-day executive can save frequently pays the cost of a plane; a job that would ordinarily take two days now takes only one. Top brass are not the only gainers. Salesmen cover more ground, land more contracts; engineers and troubleshooting supervisors can move around faster. Beyond ordinary personnel transport, private planes are invaluable to rush delivery of critical orders, speed repair parts to outlying plants, or perform any other task where time is the vital factor...
...sell, a plane unless it adds to the customer's profit. Eastman Kodak, U.S. Steel, International Business Machines, Firestone Tire & Rubber, Socony Mobil Oil Co and Texas Co. all have fleets ranging from puddle jumpers to four-engined DC-6Bs and turbo prop Vickers Viscounts. They find them worth their cost many times over in shuttling men and equipment around their widely diversified operations...
...Beech concentrates mainly on higher-priced planes, while Cessna rules the middle and lower brackets. And though Beech leads in total business, with 1957 sales of $104 million (66% military), Cessna is the world's biggest private-plane builder, with commercial sales of 2,489 planes worth $33 million (total sales: $70 million). First-quarter fiscal 1958 sales: a peacetime-record $20.7 million for Cessna, a near-record $20.8 million for Beech. Just below Beech and Cessna stands the third member of the Big Three: Piper Aircraft of Lock Haven, Pa., which concentrates on low-priced planes and whose...