Word: worthing
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...today's environment, any move that attracts attention might be worth it. "Overall, it seems to be a pretty smart strategy," says Pete Blackshaw, a brand strategist for Nielsen Online. "Doing it on the Web makes a world of sense. They are clearly getting some buzz, there's a novelty effect. At a time when everybody is going to be competing around November to get attention, this is a good opportunity to potentially get in front of the line." Blackshaw, who monitors how brands are perceived in the social-networking sphere, says the Christmas marketing has gotten positive feedback...
...harsh as it sounds, the equalizing nature of the entrance exam—which reflects the value Korean society places on hard work—makes the CSAT well worth the stress and heartbreak it visits on thousands of students each year. Sure, the thought of having your college admission and social cache based on a day of testing is terrifying for everyone already in the upper echelons of society. But, for those at the bottom, it’s a uniquely Korean opportunity that’s missing in so many other countries...
...treated as taxable income and consists of paper bills rather than coins. In the U.S., where local currencies were popular during the Depression, the biggest alterna-cash system is in Massachusetts' Berkshire County. Go to one of several banks there, hand a teller $95 and get back $100 worth of BerkShares, a nice little discount designed to reel in users. BerkShares are printed on special paper (by a local business, naturally--a subsidiary of Crane Paper Co., which has been printing U.S. greenbacks since 1879). And since the program's inception in 2006, more than $2.5 million in BerkShares have...
Municipal bonds and securities worth $46.7 million and $13.5 million in cash...
...makers of Renault and Peugeot cars - provide the $41,000 for each job being eliminated. Not surprisingly, officials at both those groups say they aren't going to pony up the total $14 million that would cost - especially since the machinery and auto parts at the plant are scarcely worth $2.8 million. (See pictures of the best-selling cars in China...