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To Pepsi, and to companies around the world, the days when mass-market media is the sole vehicle to reach an audience are officially over. Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its "Pepsi Refresh" initiative. Pepsi...
The problem, say marketing experts, is mixing the medium with the message. "The Super Bowl is just too extravagant for something like this," says Lee Clow, chief creative officer and global director of media arts at TBWA Worldwide, the agency that created Pepsi's campaign. "It's seems like a...
These days, Bill Gates is as well known for setting new trends in humanitarianism as he is for advancing technology. On Jan. 29, Gates announced that his charitable foundation would, over the course of the next decade, donate $10 billion to vaccine development, research, and delivery—the largest...
Chiansixianshige The custom at this homely venue in central southeastern Beijing is to cook your meal not in broth but in zhou, or congee, a watery rice porridge. The list of what you can simmer in it is worthy of Noah's Ark. Try the wild mountain chicken, which is...
Matt Glaser, Artistic Director of the American Roots Music Program at Berklee College and the keynote speaker of the symposium, stresses the legitimacy of bluegrass music in an arena of serious intellectual discourse. “I’ll play little clips of bluegrass to demonstrate the kind of...