Word: wow
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Dates: during 1970-1979
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Briggs hit the tin six times in the second game, twice after being tied at 12-12, and dropped the game. But Briggs won a close 15-13 third game with a hard rail shot that brought a "Wow" from Atwood. The sophomore ran away with the final game...
...Pavlov's bells in order to produce saliva. The Movement propagandist rings his chimes ("Fascist!" "Pig!" "Honky!" "Male chauvinist!") to produce spit. More stammer than grammar, as Dwight Macdonald put it, the counterculture makes inarticulateness an ideal, debasing words into clenched fists ("Right on!") and exclamation points ("Oh, wow!"). Semantic aphasia on the right, semantic aphasia on the left. Between the excesses of square and hip rhetoric the language is in the way of being torn apart...
People do like them. The introduction of happy talk has caused rating turnarounds across the country. Omaha's WOW rode news jollies from third place to a leading spot. ABC-owned stations in both Manhattan and Chicago, usually next to nowhere in news rankings, leaped into contention for first. Within three years, WLS in Chicago has been able to quadruple its news commercial rate to $2,900 a minute; WABC in New York has enjoyed a remarkable 30% increase in billings since 1968. With that sort of financial flipflop, the CBS-owned Manhattan rival to WABC installed a jazzy...
...They are particularly suited for dancing, according to one wearer last week, because "you don't have to remember to keep your knees together." Adds a model in London, where the style is going strong: "You can sit how you like and walk upstairs without everyone going 'Wow!' " Rome's current fashion collections starred shorts, with Valentino's all-sequined contribution the shows' stopper...
Sophomore Pete Briggs, starting his first varsity match at number two, was temporarily stunned by a four-wall serve from his opponent in the first game. "Wow!" yelled Briggs, but he wasn't surprised the next time it came and he displayed a fine array of shots to win easily...